The new TUI BLUE – Hotels designed for you

Hotel holidays made just for you – this is TUI BLUE. Stay in stylish and modern hotels, enjoy traditional cuisine, get active with the wide variety of sports, and discover endless possibilities to experience new things.
Speaking of new: Starting in 2020, TUI BLUE will integrate two other TUI hotel brands under its roof, and will thereby grow to around 100 locations. Along with the expansion of the hotel portfolio, holidaymakers will be offered more orientation in their choice of hotel. Are you looking for a hotel for a romantic holiday for two, or a family-friendly hotel that will ensure tons of fun with kids? The new labels “For All”, “For Two”, and “For Families” help you find the right TUI BLUE hotel quickly and easily. You’ll definitely experience an unforgettable holiday with TUI BLUE. You can find out everything you need to know about the new TUI BLUE concept and the merger of hotel brands here.

TUI BLUE Concept Meet New People
New friendships are best sealed with a glass of good wine.


TUI merges hotel brands under TUI BLUE

The best news first: TUI BLUE is growing, and it’s gonna be big! From 2020, the offers of the hotel brands TUI BLUE, TUI SENSIMAR, and TUI FAMILY LIFE will be brought together under one roof. The merger will give you a choice of about 100 TUI BLUE hotels worldwide. In addition to hotels in Southern Europe and Africa, you will soon be able to check into a TUI BLUE hotel in the Caribbean, Southeast Asia, and the Indian Ocean regions.

A second major innovation of the TUI BLUE concept are the three new labels that will offer holidaymakers and travel agencies a clearer orientation in the search for suitable hotel offers. If you already know TUI BLUE and appreciate its individuality, you’ll soon find your favourite hotels in TUI BLUE For All. The TUI BLUE For Two offer, like the TUI SENSIMAR brand, is aimed exclusively at adults. TUI BLUE For Families, on the other hand, is specifically designed to meet the wishes of families and is the successor to the TUI FAMILY LIFE Hotels. I’ll tell you more about the three new labels from TUI BLUE now.

Tui Blue Hotel Stay
Grab your suitcases and check in 😉


TUI BLUE For Two – for those seeking adults-only relaxation

Do you want to escape everyday life with an oasis of peace, relaxation, and quality time with your special someone?
TUI BLUE For Two Hotels, in contrast to the other TUI BLUE Hotels, are purely adults-only hotels (the minimum guest age is 16), and adapted to the needs of those who want to mainly relax whilst on holiday. All over the world, from Greece to Thailand, the adults-only hotels are nestled in dreamlike settings with a magnificent view of the beach or the mountains.

Togetherness on holiday


In addition, if you love top-notch regional cuisine, a well-balanced programme of entertainment, sports, and wellness, and simply want to enjoy a holiday without children, the TUI BLUE For Two Hotels are the perfect choice. Thanks to relaxation areas, revitalising wellness offers, and first-class spa treatments, you can sit back and relax from the first minute of your holiday.

Couple relaxes by the pool
Time for two – relax by the pool and enjoy the tranquillity.


Special culinary experiences and fine dining with a local touch can be enjoyed in the buffet or à la carte restaurant. In many hotels, theme evenings such as seafood, sunset, and gala dinners provide culinary delights and variety.

Fine dining TUI BLUE for two
Let yourself be pampered with culinary delights at the TUI BLUE For Two Hotels.


If you want to experience something in addition to rest and relaxation whilst on holiday, explore your surroundings on a trip or expand your culinary horizons with a cooking class in the hotel. If you need anything, the BLUE Guides will be happy to help you at any time.

Blue Guide Reception TUI Blue
Welcome – the Blue Guides help you feel right at home in the Welcome Lounge.


TUI BLUE For Two believes in staying “relaxed all through the day” and ending the evening in style. Indulge in an evening cocktail to guitar music, dance under the stars at an open-air party, or enjoy a romantic candlelit gourmet dinner with your loved one. Whether with your best friend, as a couple, or the adult family – spend an unforgettably relaxing time with TUI BLUE For Two.


TUI BLUE For Families – Fun for the whole family

From babies and toddlers, to kids and teens, to parents and grandparents: The focus in the TUI BLUE For Families hotels is clearly on families. Parents with children benefit from a family-friendly design and child-friendly décor in the rooms. In addition, the TUI BLUE For Families hotels offer generously sized pools, children’s buffets, and children’s entertainment programmes, as well as care for different ages.

Family Holiday Generations Mother Child Grandpa
3-generation holiday in the TUI BLUE For Families hotels.


Located in Greece, Cyprus, Turkey, and Spain, among others, these hotels specialise in the needs of younger guests. True to the motto: “Happy children and relaxed parents” will each experience a unique holiday in the family hotels.

Family has fun in the pool TUI Blue
Have fun in the pool with the whole family.


#familytime – TUI BLUE Hotels specially designed for children

Get from point A to point B with the pram – easy! In the TUI BLUE For Families, everything was conceptualised and designed to be pram-friendly. Thanks to children’s buffets and peaceful baby feeding areas, meals are relaxed. All dishes offered are healthy and appealing to children. Of course, allergies and special nutritional preferences are taken into account.

Children's buffet kids' dinner TUI BLUE for families
Pizza, pasta, ice cream, and much more – At the TUI BLUE For Families Hotels, there’s plenty of kid-friendly favourites.


What would a family vacation be without games and fun for young and old – thanks to the on-site TUI BLUE team, numerous athletic and entertaining activities for various age groups are offered throughout the day. In addition to kids’ clubs, the teenagers also have their own chill-out area. Here, lifelong friendships can sprout. 😉

And while the kids are having fun, parents can take a break or join the fitness programme. It’s easy to relax in good conscience, as the staff in the Baby Club and kids’ clubs are professionally trained. And in the evening? Every evening a new highlight awaits you, from musical magic shows to theatre productions with pirates.

Kids Club Kids have fun
Fun and games – in the TUI BLUE For Families hotels, there’s plenty of entertainment for all ages.


TUI BLUE For All – for individualists and explorers

Do you look forward to tasting the regional cuisine whilst on holiday, exploring the most beautiful sights and corners of your destination, and becoming familiar with the local culture? But at the same time benefit from modern, high-quality amenities and plenty of hotel comfort? Then the TUI BLUE For All Hotels are just right for you.

Hotel Comfort Bar chatting
Sit back on your bar stool at the swim-up bar and enjoy a refreshing drink.


Immerse yourself in the culture of your destination, which you’ll find in every facet of the hotel. In the rooms, for example, you can find stylistic architectural elements of the region. In the restaurants and at the buffet, you can enjoy regional and rotating dishes, and from the BLUE Guides you can get helpful insider tips about excursions and sights. Take part in excursions into nature, historic cities, or beaches, and get to know your holiday destination up close. If you’re looking for action, you can take a canoe tour, a Jeep safari, or get an airborne adrenaline rush with paragliding. Of course, you can also explore your surroundings on your own or with a hire car.

Ready for a bit of action? Then head to the water and explore together by canoe.


Get to know the most exciting features of Croatia, Turkey, Italy, Tanzania, and Vietnam, and enjoy a touch of luxury. All TUI BLUE For All hotels are distinguished by their elegant, contemporary design, modern rooms, elegant pool areas, and first-class hotel comfort. In addition, fitness and relaxation can be ideally complemented by the extensive range of sports and spa programmes.

Bluefit Sport at the Hotel Man on the Slings
slings – hang out and get fit 😉


Experience unforgettable holidays at the TUI BLUE hotels

If you would like to get an insight into the TUI BLUE hotels, I recommend you download the BLUE App. This makes it quick and easy to customise and plan your holiday. You can also read reviews with tips from other holidaymakers and see an overview of the daily activity programme in the hotel at any time.

Experience an unforgettable holiday full of authentic experiences, excellent hotel comfort, without children or with the whole family. Thanks to the new TUI BLUE concept and the expansion of the hotel portfolio, you’re guaranteed to find the right hotel in your desired destination. You can already find out about many of the new hotels on the TUI BLUE website and book them for the coming season. Have a look! 😉 And how does that saying go? Anticipation is the most beautiful joy – so book your next holiday at your TUI BLUE Hotel and look forward to an unforgettable holiday!


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