{"id":59309,"date":"2026-06-01T16:18:11","date_gmt":"2026-06-01T14:18:11","guid":{"rendered":"https:\/\/blog.tui-blue.com\/?p=59309"},"modified":"2026-06-01T16:18:13","modified_gmt":"2026-06-01T14:18:13","slug":"tui-blue-design-hotels","status":"publish","type":"post","link":"https:\/\/blog.tui-blue.com\/en\/tui-blue-design-hotels\/","title":{"rendered":"Where design meets holiday: TUI BLUE\u2019s most beautiful architectural hotels"},"content":{"rendered":"

Some hotels you walk into \u2013 and forget immediately. Others stay with you, long after the suitcase has been unpacked. Not because of the bed or the breakfast buffet, but because of a feeling. Because of the way light falls through the windows. Because of materials that feel warm beneath your fingers. Because of architecture that tells you exactly where in the world you are.<\/p>

It’s precisely this interplay between design and destination<\/strong> that makes the difference between a good holiday and an unforgettable one. And this is exactly where TUI BLUE excels: modern d\u00e9cor inspired by the architecture and design traditions of each region. Not interchangeable hotel design, but hotels that make their surroundings tangible.<\/p>

Some of these hotels carry the so-called Style Highlight<\/strong> \u2013 a special distinction for outstanding architecture, striking interiors and unique d\u00e9cor. But even without this label, there are hotels in the TUI BLUE portfolio that inspire architecturally.<\/p>

We’re taking you on a journey to eleven of them \u2013 from Crete to Cambodia, from Santorini to the Caribbean. Sorted by what connects them: their design language.<\/p>

Modern Minimalism and Quiet Luxury<\/h2>

There’s a form of luxury that doesn’t need to shout. That doesn’t work with gold trim and chandeliers, but with silence, light and space<\/strong>. Hotels that embrace reduction \u2013 and precisely because of this create an atmosphere where you immediately find peace.<\/p>

TUI BLUE Insula Alba \u2013 White Minimalism in Crete<\/h3>
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Stylish bar at TUI BLUE Insula Alba<\/figcaption><\/figure>
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Intimate yet cosy: the \u00e0 la carte restaurant Culinarium<\/figcaption><\/figure> <\/figure>

The name says it all: “Insula Alba”<\/strong> is Latin for “The White Island”<\/strong>. And indeed, this principle runs throughout the entire resort \u2013 bright surfaces, clean lines, an aesthetic committed to modern minimalism.<\/p>

The TUI BLUE Insula Alba<\/a> sits in the village of Analipsis on Crete’s north coast. 182 rooms and suites<\/strong> are spread across twelve low-rise buildings with a maximum of two storeys \u2013 making the resort feel less like a hotel complex and more like a small, sprawling village. Across 28,000 square metres stretches a landscape of pools, terraces and gardens, where water is the connecting element.<\/p>

What makes the design special: each room and suite has its own theme, but all follow the same contemporary, minimalist island aesthetic<\/strong>. If you fancy, book one of the swim-up rooms<\/strong> with direct pool access or a suite with a private pool.<\/p>

The Insula Alba is an adults-only hotel<\/strong> (16+) with five stars and the Style Highlight<\/strong>. It’s also certified as a Green & Fair Hotel<\/strong> according to GSTC criteria.<\/p>

Good to know:<\/strong> The beach is about 200 metres away, Heraklion Airport around 20 kilometres.<\/p> <\/blockquote> \n

TUI BLUE Villa Retreat Phu Quoc \u2013 Tropical Villa Retreat in Vietnam<\/h3>
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Clubhouse at TUI BLUE Villa Retreat Phu Quoc<\/figcaption><\/figure>
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The villa with private pool<\/figcaption><\/figure>
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Living room of the private pool villa<\/figcaption><\/figure> <\/figure>

Quite different in appearance, but related in principle: the TUI BLUE Villa Retreat Phu Quoc<\/a> on Vietnam’s Phu Quoc Island. Here it’s not about the expanse of a resort, but about privacy and retreat<\/strong>.<\/p>

The hotel consists of villas with private pools, nestled in lush tropical greenery in the south of the island. This description sums it up perfectly: “Wrapped in the lush greenery of southern Phu Quoc, this retreat feels like a world of its own.”<\/em><\/p>

91 air-conditioned villas<\/strong>, each with a private pool \u2013 the concept focuses on quiet relaxation rather than entertainment. Morning waves lapping, views of turquoise water, the scent of tropical blooms. Plus yoga, wellness and cuisine that celebrates local flavours.<\/p>

Good to know:<\/strong> The hotel is about 15 minutes’ drive from Sao Beach. Phu Quoc Airport is around 13 kilometres away. The hotel has only recently opened \u2013 an insider tip before everyone finds out about it.<\/p> <\/blockquote>

Local Tradition Reimagined<\/h2>

The most exciting hotels in the world tell stories. Not about themselves, but about the place where they stand. They draw on local building traditions<\/strong>, use regional materials and create something that no international chain look can replace: a genuine feeling of “I’ve arrived.”<\/p>

TUI BLUE The Passage \u2013 Koleh Boat Architecture on Koh Samui<\/h3>
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From the shower to the terrace, where a pool awaits<\/figcaption><\/figure>
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The Deluxe room with space for daydreaming by the window<\/figcaption><\/figure>
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Your new morning routine: straight into your own pool at TUI BLUE The Passage<\/figcaption><\/figure>
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Villa with private pool at TUI BLUE The Passage<\/figcaption><\/figure> <\/figure>

The roofs of TUI BLUE The Passage<\/strong> are designed in the style of Koleh boats<\/strong> \u2013 traditional fishing boats from southern Thailand with steep, curved roofs.<\/p>

The TUI BLUE The Passage<\/a> sits on Laem Yai Beach<\/strong> on Koh Samui \u2013 a beach renowned for its spectacular sunsets. With just 50 villas and rooms<\/strong>, it’s a true boutique hotel: small, intimate, personal.<\/p>

The design combines contemporary elegance with authentic Thai charm<\/strong>. The villas are nestled in tropical gardens, the interiors Thai-inspired \u2013 rain showers, walk-in wardrobes, private terraces. If you fancy, book a Plunge Pool Villa<\/strong> with its own pool or one of the exclusive Beachfront Pool Villas<\/strong> with direct beach access and sea views.<\/p>

Plus a three-tier pool, a beach restaurant serving Thai and international cuisine, and the BLUE Spa.<\/p>

Good to know:<\/strong> The transfer from Samui Airport takes about 35 minutes. The hotel carries the “Smaller Hotel”<\/strong> highlight \u2013 for those who prefer things more intimate. It’s certified as a sustainable hotel according to GSTC criteria.<\/p> <\/blockquote>

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TUI BLUE Riu Tikida Garden \u2013 Moroccan Garden Paradise in Marrakech<\/h3>
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The \u00e0 la carte restaurant Culinarium<\/figcaption><\/figure>
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Striking lobby bar at TUI BLUE Riu Tikida Garden<\/figcaption><\/figure>
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Modern and without oriental kitsch<\/figcaption><\/figure> <\/figure>

70,000 square metres of gardens. Palms, terracotta, the warm light of Morocco. The TUI BLUE Riu Tikida Garden<\/a> in Marrakech isn’t a hotel you enter \u2013 it’s one you immerse yourself in.<\/p>

The design follows Moorish-Moroccan style<\/strong>: terracotta tones meet turquoise and green, lined with hundreds of palms. In 2021, the hotel was completely renovated<\/strong> \u2013 modern design now meets Moroccan tradition.<\/p>

The hotel carries the Style Highlight<\/strong> and offers four outdoor pools, the Tikida Spa and swim-up rooms.<\/p>

Good to know:<\/strong> TUI BLUE Riu Tikida Garden is just three kilometres from the old town and the famous Medina. A free shuttle bus runs to the Palmeraie and city centre. Perfect for those wanting to combine design and culture.<\/p> <\/blockquote>

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TUI BLUE Scheherazade \u2013 Oriental Magic in Tunisia<\/h3>
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Named after the legendary princess from One Thousand and One Nights<\/strong> \u2013 and the hotel lives up to its name.<\/p>

The TUI BLUE Scheherazade<\/a> in Sousse welcomes you with palm gardens, elegant rooms and a pool landscape right by the sea. “Palm-studded gardens and chic rooms \u2013 as good-looking as they come.”<\/em><\/p>

What makes the hotel architecturally special: all rooms have sea views.<\/strong> Plus swim-up rooms with direct pool access, an authentic hammam<\/strong> in the spa area and a private beach with fine sand.<\/p>

The Scheherazade is an adults-only hotel<\/strong> (16+) with all-inclusive board. On Tripadvisor it’s number 3 of the best hotels in Sousse<\/strong> with 4.6 out of 5 stars from over 3,000 reviews (as of May 2026).<\/p>

Good to know:<\/strong> The beach is just 50 metres away, Sousse city centre 2.5 kilometres \u2013 perfect for a trip to the souk.<\/p> <\/blockquote>

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TUI BLUE Paro Taktsang \u2013 Bhutanese Heritage in the Himalayas<\/h3>

The newest hotel on this list \u2013 and perhaps the most extraordinary. The TUI BLUE Paro Taktsang<\/a> opened in May 2026<\/strong> and is the very first TUI hotel in the Kingdom of Bhutan<\/strong>.<\/p>

The architecture is inspired by traditional Bhutanese design elements<\/strong>: whitewashed walls, wooden structures and delicate ornamentation, combined with modern comfort. Bhutan is world-renowned for its philosophy of Gross National Happiness<\/strong> \u2013 and precisely this attitude permeates the hotel: sustainable construction, cultural respect, local partnerships.<\/p>

With just 34 junior suites and suites<\/strong>, it’s one of the most intimate hotels in the entire TUI BLUE portfolio. Facilities include a restaurant, two bars, a heated indoor pool, plus spa and fitness areas.<\/p>

The hotel sits in the village of Shari in Paro<\/strong>, in close proximity to the legendary Tiger’s Nest Monastery<\/strong>, the Kyichu Lhakhang Temple and the Ugyen Pelri Thang Palace.<\/p>

Good to know:<\/strong> The Paro Taktsang isn’t a classic beach hotel \u2013 it’s an experience for travellers seeking cultural depth and spirituality<\/strong>. A counterpoint to all other hotels on this list. And precisely why it belongs here.<\/p> <\/blockquote>

Sustainable Design and Transformation<\/h2>

Some of the most exciting architectural projects emerge where old is transformed into new \u2013 or where new is sustainably conceived from the start. These two hotels show what the future of hotel architecture can look like.<\/p>

TUI BLUE Angkor Grace \u2013 From Borey to Wellness Resort in Cambodia<\/h3>
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Pool at TUI BLUE Angkor Grace<\/figcaption><\/figure> <\/figure>

The TUI BLUE Angkor Grace<\/a> in Siem Reap has an origin story you’ll find in hardly any other hotel. Originally, the building was a half-finished Borey<\/strong> \u2013 a Cambodian residential development left incomplete after the 2008 financial crisis.<\/p>

The architectural firm Bloom Architecture<\/strong> took on the conversion and transformed the failed property into a 5-star wellness resort<\/strong> \u2013 a project that made it onto the prestigious architecture platform ArchDaily.<\/p>

The design language is fascinating: green corridors<\/strong>, inspired by the Siem Reap River, run through the complex. Trees were planted early so nature could grow with the architecture. The fa\u00e7ade displays systematic metal lines gradually being overgrown by plants \u2013 a deliberate concept of “Slow Growth”<\/strong>.<\/p>

Today, Angkor Grace houses 86 suites<\/strong> in five categories \u2013 from the One Bedroom King Suite<\/strong> (94 m\u00b2) through the Two Bedroom Suite<\/strong> and the Three Bedroom Duplex Suite<\/strong> (170 m\u00b2, over two floors with garden views up to the rooftop) to the spectacular Four Bedroom Triplex Suite<\/strong> (253 m\u00b2, spread across three floors with five bathrooms, a courtyard and a yoga terrace on the roof) and the Five Bedroom Family Suite<\/strong> (253 m\u00b2 with five bedrooms, two living areas and a rooftop master bedroom). Each suite features a kitchen and balcony overlooking the tropical gardens.<\/p>

The culinary offering includes three restaurants: the Ahara Restaurant<\/strong> with organic cuisine, the Grace Caf\u00e9<\/strong> with local and international dishes, and the Gratitude Caf\u00e9<\/strong>, which combines fine dining with the concept of mindful eating.<\/p>

The centrepiece is the Mahalaya Wellness & Spa<\/strong> with Japanese bathhouse, the Aum Yoga Center<\/strong> and a 33-metre organic pool<\/strong> for adults. Plus the Meru Fitness Center<\/strong>, a children’s pool, the Ponleu Kids Club<\/strong> with playground and even a pet-friendly concept. The hotel is also wheelchair accessible and features the Nagar Conference Hall<\/strong> (189 m\u00b2, up to 200 people) \u2013 unusual for a wellness resort, but perfect for small events or retreats.<\/p>

The hotel achieves very high ratings on review platforms.<\/p>

Good to know:<\/strong> The hotel is minutes from Angkor Wat<\/strong> \u2013 one of humanity’s most famous structures and THE reason travellers come to Siem Reap.<\/p>\n<\/blockquote>

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TUI BLUE Cura\u00e7ao \u2013 Sustainable New Build in the Caribbean<\/h3>
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Bar with pool access<\/figcaption><\/figure>
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The viewing platform connects beach and hotel<\/figcaption><\/figure>
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Living the good life at Thea’s<\/figcaption><\/figure> <\/figure>

Brand new, ambitious and sustainably conceived from the start: The TUI BLUE Cura\u00e7ao<\/a> opened in 2026 and is one of the most exciting new openings in the TUI BLUE portfolio.<\/p>

The hotel sits in the quiet bay of Groot Santa Martha<\/strong> on Cura\u00e7ao’s west coast, overlooking Mount Christoffel<\/strong> and the turquoise Caribbean Sea. Designed by Shawn Zimmerman \/ Studio Disena<\/strong>, the 297 rooms<\/strong> are spread across several buildings, nestled in expansive green spaces.<\/p>

The hotel carries the Style Highlight<\/strong> and consistently embraces sustainability as a design principle<\/strong>: solar energy, efficient water and waste management, and cuisine that focuses on fresh, regional ingredients.<\/p>

The facilities: a large white private beach<\/strong>, several pools (including infinity pools), swim-up suites<\/strong>, six restaurants, three bars, a spa and a fitness centre. The all-inclusive concept includes buffet breakfast, lunch and dinner plus drinks. Plus a diverse programme with Evening Entertainment, Daily Activities, BLUEf!t and CYBEROBICS<\/strong>.<\/p>

Good to know:<\/strong> The colourful capital Willemstad with its famous brightly painted houses is 35 kilometres away. Christoffel National Park is just 14 kilometres from the hotel.<\/p> <\/blockquote>

Mediterranean Elegance<\/h2>

The Mediterranean has been an architectural muse for millennia. White fa\u00e7ades, blue accents, natural materials, light-flooded spaces. These three hotels show how timeless Mediterranean design can be \u2013 and how differently it feels in Santorini, Andalusia and Menorca.<\/p>

TUI BLUE Meltemi \u2013 Santorini Vibes in Perissa<\/h3>
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Matching the island’s colours – white and blue<\/figcaption><\/figure>
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Clean yet typically Greek – a bedroom at TUI BLUE Meltemi<\/figcaption><\/figure>
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Intimate yet stylish: the restaurant terrace at TUI BLUE Meltemi<\/figcaption><\/figure> <\/figure>

“Drift into Summer Joy”<\/em> \u2013 that’s the motto of TUI BLUE Meltemi<\/a> on Santorini. The adults-only hotel<\/strong> sits right on the kilometre-long volcanic sand beach of Perissa<\/strong> \u2013 dark sand, turquoise water, behind it the dramatic backdrop of the caldera island.<\/p>

The design: modern, luxurious and unmistakably Santorinian<\/strong>. Dove-white parasols, circular daybeds, three pools and architecture that captures the light of the Aegean. The Meltemi is spread across 19 buildings<\/strong> with just two storeys and 153 rooms<\/strong> \u2013 spacious, never overwhelming.<\/p>

The room selection ranges from the Deluxe double room with whirlpool on the balcony<\/strong> to the suite with private pool<\/strong> or the swim-up room with terrace and whirlpool<\/strong>.<\/p>

Adults only (16+), five stars, Style Highlight<\/strong>. Excellent reviews on the major platforms.<\/p>

Good to know:<\/strong> Located on the edge of Perissa village centre, with restaurants and bars within walking distance. The ruins of Ancient Thira are reachable in 30 minutes on foot.<\/p> <\/blockquote>

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TUI BLUE Zahara Beach \u2013 Andalusian Refuge on the Costa de la Luz<\/h3>
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Bed in the junior suite at TUI BLUE Zahara Beach<\/figcaption><\/figure>
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Striking bar at TUI BLUE Zahara Beach<\/figcaption><\/figure>
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One of Europe’s most beautiful beaches, a hotel conceived with sustainable raw materials<\/strong>, and an infinity rooftop terrace overlooking the Atlantic<\/strong> \u2013 the TUI BLUE Zahara Beach<\/a> in Zahara de los Atunes is a place that makes it hard to leave.<\/p>

The design evokes a desert oasis<\/strong>: a lagoon-like main pool, sand-coloured rooms with authentic wooden elements. Plus the Skybar<\/strong> on the rooftop terrace, where you can watch the day end with spectacular sunsets over the Atlantic.<\/p>

The hotel has 143 rooms<\/strong> across five floors, carries the Style Highlight<\/strong> and is an adults-only hotel (16+). With tour operator TUI Deutschland it achieves a 95% approval rating from 595 reviews<\/strong> (as of May 2026).<\/p>

Good to know:<\/strong> The unspoilt Playa Zahara de los Atunes<\/strong> with fine white sand and crystal-clear water is just 100 metres away. The area is a paradise for surfers and kitesurfers<\/strong>. You can reach the quiet village of Zahara de los Atunes in a ten-minute walk.<\/p> <\/blockquote>

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TUI BLUE Victoria Menorca \u2013 Mediterranean Essence in Menorca<\/h3>
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Minimalist style at TUI BLUE Victoria Menorca<\/figcaption><\/figure>
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A blue that recalls the Mediterranean<\/figcaption><\/figure>
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The TUI BLUE Victoria Menorca<\/a> has been completely renovated and now ranks among the most beautiful TUI BLUE hotels. The result: bright, open spaces where Mediterranean light takes centre stage.<\/p>

The design philosophy: “The quintessential Mediterranean essence.”<\/strong> The rooms connect through their windows with the island \u2013 the light, the mountains, the intense blue of the Mediterranean. Every detail is carefully chosen, every space radiates calm.<\/p>

The hotel sits right on the Santo Tom\u00e1s beachfront promenade<\/strong> \u2013 just 70 metres to the beach, three more natural beaches within walking distance. On the roof: a rooftop pool<\/strong> with sea views. On the ground floor: suites with private pools.<\/p>

250 rooms<\/strong>, eight floors, adults only (16+).<\/p>

Good to know:<\/strong> Menorca is a UNESCO Biosphere Reserve<\/strong> \u2013 the perfect island for those who appreciate nature and design equally.<\/p> <\/blockquote>

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What Makes a TUI BLUE Style Hotel Special?<\/h2>

Not every TUI BLUE hotel carries the “Style Highlight<\/strong>” label \u2013 it’s a special distinction. We describe it like this: “Impressive architecture, striking interiors and unique d\u00e9cor \u2013 these hotels truly excel across the board when it comes to design.”<\/em><\/p>

In this article, the following hotels carry the Style Highlight:<\/p>